Johnnie Walker Blue Label Ultra No Further a Mystery

To celebrate this technological breakthrough, only 888 constrained edition bottles might be produced building this an unmissable bit of heritage for collectors.

This new, lightweight bottle is really a factor of exquisite splendor; but extra importantly, it demonstrates what can be done With regards to lightweighting glass. We'll carry on making use of these learnings across our variety, having extra progressive strides as we look to the future of Scotch.”

Diageo’s experimented with sustainable packaging right before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the suggestion of your spear for glass—especially for providers wishing to sell in Europe.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has become designed by adopting a take a look at-and-study design, building and Checking out without the need of limitation and imagining what the way forward for light-weight luxurious packaging could bring.

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From peaty whisky to fruity whisky, lean on our specialist insights to find out the full variety and character of various whisky flavours.

We hope that our discoveries may have a constructive effect throughout the wider market and help find out new opportunities for lighter, decreased carbon packaging options.”

. The Beforehand claimed ‘lightest weight Scotch whisky bottle’ was launched by a British isles retailer and weighed around 298 grams.

Liquid Mild enveloped site visitors in a very mesmerizing interplay of light and shadow, with moving light passing as a result of glass types read more and projecting stylish designs onto white partitions.

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Diageo has said the “previously claimed ‘lightest weight scotch whisky bottle’ was released by a United kingdom retailer and weighed about 298 grams.” 

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit score: Diageo As well as this, Diageo has declared that a royalty-absolutely free license for the patent will probably be provided to anybody who wishes to join Johnnie Walker in its mission. Lindley mentioned: “As opposed to keep this new know-how close to our upper body, we’re thrilled to offer a royalty-free of charge licence to our granted UK patent to the whole world.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals

The expose of Johnnie Walker Blue Label Ultra signals the model’s dedication to innovation, with hopes that the bottom-breaking structure could inspire the more deluxe, light-weight, and small-carbon whisky bottles of tomorrow. 

It is a a single-off bottle for now illustrating the artwork with the probable, being a design and style experiment and redefining light-weight as luxury. We are going to carry on to use these learnings through the wider Diageo array.

Liquid Light enveloped guests inside a mesmerizing interaction of sunshine and shadow, with transferring gentle passing by glass varieties and projecting classy styles on to white partitions.

Johnnie Walker got down to advance the spirits sector by experimenting with light-weight glass for its luxury whiskies, motivated via the pattern to 'delicate' in lieu of 'weighty' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.